As Vice President of Sales, Marketing and Operations in Latin America and the Caribbean, Tyler Bryson leads a business that includes all 6 Microsoft subsidiaries and more than 50,000 business partners. He is responsible for driving commercial and consumer marketing strategies, in addition to services and business processes to support partners and customers through their digital transformation journey. Additionally, Tyler is leader for the Latin America and Caribbean Area Headquarters based in Fort Lauderdale, Florida and runs the Area portfolio, aligning all customer segments within the region to the global strategy.
With over 20 years of experience in the technology industry, Tyler has performed a variety of executive sales and marketing positions both in developed and emerging markets. Prior to his position in Latin America, he was Chief Marketing Officer of Microsoft’s India subsidiary. Before having the responsibility of managing marketing, sales and services in new markets, Tyler worked as Microsoft’s General Manager for the Enterprise and Partners Group in the Southwest United States. He also was General Manager for Marketing and Sales for United States Manufacturing and Resources Sector to lead Microsoft’s sales, marketing and partner strategy for the High Tech, Automotive, Industrial Equipment, Oil & Gas and Utilities industry verticals.
Before joining Microsoft, Tyler was the Vice President of Sales and Marketing for QuickStart Technologies, an IT services firm that focused on helping organizations understand and apply Microsoft technology.
Tyler is passionate about creating strategies to help customers and partners reinvent the way they deliver their products through the use of innovations like the Cloud, Big Data or Internet of Things. He oversees an incredible potential in new and diversified markets where partners and customers face great possibilities to reinvent their productivity to drive revenue and market share growth.
Tyler has a Bachelor’s degree from Brigham Young University and an MBA from the Wharton School at the University of Pennsylvania.